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Ignacio Mulas de Goyeneche  

Managing Partner, IRVantage & Thinklink

Website: (http://www.irvantage.com/)

 

Contact Information:  

- Address: Ronda La Sacedilla 4 Bajo B, 28220 Madrid, Spain

- Phone: +34 635850184

- Email: imulas@irvantage.com

- LinkedIn: [Ignacio's Profile](https://www.linkedin.com/in/ignaci/)

- Personal Site: www.artgoyeneche.com

 

Languages: Spanish, French, English, Portuguese, German

 

Education:

- Master of Portfolio Management, Merton College, Oxford University, 1999-2000

- Bachelor of Economics, Universidad Complutense Madrid, 1990-1996

- International Baccalaureate, International School of Paris, 1984-1989

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Professional Summary:  

A dynamic entrepreneur and self-starter skilled at identifying new business opportunities across various economic conditions. With a strong passion for global communications and institutional relations, I am adept at developing both internal and external communications strategies. My expertise spans media relations, content creation, corporate reputation management, and talent recruitment. With over 15 years of international experience and fluency in multiple languages, I comfortably navigate multicultural settings, fostering strategic partnerships with global leaders to enhance brand visibility and market positioning.

 

Experience:

 

Founder & Managing Partner  

IRvantage  "Working with Newsweek , Forbes and Foreign Affairs Magazine"  

March 2011 - Present | New York City, Sao Paulo, Madrid

 

As the head of IRVantage/Thinklink, a consultancy specializing in nation branding and development, I oversee initiatives that drive economic growth by facilitating investments into emerging markets. Our firm collaborates with governments, development agencies, and private sectors, employing various platforms like investment summits and media partnerships to enhance financial inclusion and raise global awareness.

 

- Key Responsibilities:

  - Develop and implement organizational vision and strategic direction in collaboration with the Investor Relations and Marketing teams.

  - Recalibrate brands to broaden their global reach and reconnect them with core customers and stakeholders.

  - Lead negotiations and finalize deals, enhancing the company's market positioning.

  - Manage and mentor a high-performance team, fostering a culture of innovation and collaboration.

  - Coordinate editorial initiatives, conducting high-level interviews with global leaders to promote thought leadership.

 

Business Development Director  

Institutional Investor Inc Group | www.institutionalinvestor.com  

2006 - 2011 | New York City

 

Directed business development for Institutional Investor's journal division, launching new publications and enhancing the firm's standing in the financial services market.

 

- Responsibilities:

  - Spearheaded the launch of new financial journals, engaging with financial leaders to align content with market needs.

  - Managed project lifecycles, ensuring adherence to deadlines and budgets while adjusting strategies to meet market conditions.

  - Cultivated key relationships, driving business growth through strategic negotiations and partnerships.

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Head of Sales Middle East and LATAM  

Euromoney Conferences PLC | [www.euromoney.com](http://www.euromoney.com)**  

2006 - 2011 | London**

 

Euromoney is a premier international business-to-business publisher focusing on international finance, energy, and law, organizing over 100 magazines, newsletters, and journals alongside conferences for cross-border investment and capital markets. As the Head of Sales for Middle East and LATAM, I led initiatives to expand our market reach and enhance strategic partnerships.

 

**Responsibilities:**

- Developed and positioned commercial conferences within emerging markets.

- Conducted research to determine the commercial viability of conferences.

- Facilitated face-to-face meetings with market practitioners to draft commercially viable conference agendas.

- Sourced and secured leading speakers, enhancing the industry presence at events.

- Collaborated with Marketing to identify and reach appropriate market segments.

- Liaised with sponsors to develop and secure sponsorship agreements.

- Provided comprehensive updates and guidance to the Logistics Manager about conference details.

 

Talent Management & Recruitment Consultant  

**Altran Consulting - Cap Gemini**  

**2004 - 2006 | Paris**

 

Altran, a global leader in IT and engineering consultancy, provides essential services across various sectors, including Aerospace, Automotive, Energy, Railway, Finance, Healthcare, and Telecoms. In my role, I focused on client relations and business development within the automation and aeronautics sectors.

 

**Responsibilities:**

- Drove new client acquisitions through strategic marketing and networking.

- Understood and met client business needs, fostering substantial business relationships.

- Managed engineering service projects from inception to delivery, ensuring alignment with client objectives.

- Developed proposals in collaboration with Project and Technical Managers.

- Played a pivotal role in the recruitment and professional development of consultancy staff.

 

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